Rachael Guay

web | print | social

The top-selling baby bottle in the UK wanted to define and launch its brand here and move to consumer conversation. In a category of pastel-drenched sameness, I provided a creative approach that included black and white photography, capturing the emotional connection between moms and newborns. The brand launched with online advertising, email, social media, and added-value print. A Facebook fan page and Twitter page contributed to over 50 million launch impressions. Daily visits and sales exceeded all expectations.

With a successful launch, the work increased to creating an entire Facebook ecosystem. And within a year and a half other companies such as Similac and Playtex began to copy Tommee Tippee's unique creative style.

For a the complete Tommee Tippee Facebook Ecosystem please download the pdf.