• Shout

    tv | collateral | web
    Shout is the #1 stain remover with a new product, Shout Color Catcher®. I joined a TV production already in progress and assumed responsibility for shooting, editing, and new, response-oriented visual end treatments. Afterward, the focus turned to the client’s interest in more modern, voluntary consumer engagement. I created a Facebook tab which featured an economical, web video content campaign starring a former USA softball player. It was integrated with Facebook and Twitter and produced 500,000 Facebook fans and growing.