Rachael Guay

web | print
A healthcare company wanted a different spin on how to reach their potential customers while also servicing their current customers. The campaign "What care feels like" allowed them to reach consumers in a way that felt close to them. I developed a dynamic site that allowed users to find out what was going on near them. The site included videos that featured employees, a map that pinpoints events, green markets and open spaces, links to healthy resources, and more information about what care feels like. Print solutions drive to web to support initiatives such as neighborhood care.