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dima
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Capital One
web | print | collateral
Capital One's Investing For Good launched Book by Book during one week. Book by Book is a program designed to give good books to underprivileged children. A "like" donates a book. Votes get tallied throughout the program. The 3 books with the most votes are guaranteed to be given to each child. This campaign for Capital One's Investing for Good created over 42K likes within less than 5 weeks time.
Rachael Guay
Creative Director